127. Where Senior Living Tech Is Headed Next with Murry Mercier

Amber sits down with Murry Mercier from PointClickCare to talk about the current state of senior living tech and why it still feels so complicated.

They unpack the real challenges operators are facing every day. Murry shares how PointClickCare has evolved over the years, what’s coming next (including AI and new EHR experiences), and why the industry has to shift from thinking about “projects” to long-term value and sustainability.

They also dig into the bigger picture, including how leadership is what actually drives transformation. At the end of the day, the goal is better outcomes for residents and staff.

Connect with Murry on LinkedIn.

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Transcript

Amber Bardon: Welcome to Raising Tech podcast. I'm your host Amber Bardon, and today we have a celebrity on the show. I can't believe he's never been on the podcast before and I can't believe that this company that he works for has never been on our podcast before. So welcome to the show, Murry Mercier from PointClickCare.

Murry Mercier: Thank you so much for having me, Amber. A long time coming. 

Amber Bardon: I, I can't believe you've never been on the show, and I'm sure our listeners all know who point click care is, and I'm sure a lot of them know who you are, but in case they don't, why don't you give us a, a brief intro. 

Murry Mercier: Yeah, could be. Okay, so my name's Murry Mercier.

Um, I do work for PointClickCare. I'm the Director of Senior Living Solution Design. Um, I have 26 years professionally [00:01:00] now in aging services. Uh, the first 12 of those were spent with Ericsson Senior Living, um, which I absolutely love the opportunity of getting to learn in under that, under John Erickson and that organization.

Um, I have a degree in information systems. Um. And let's see. I've done everything from EHR Rollouts and Exchange System administration, network administration to starting new models of assisted living. In the late two thousands or maybe between 2000, 2010, I came up with like a household model assisted living that really strived to break away from the institutional.

Experience that had been kind of plaguing us in the assisted living world. Born outta skilled nursing, of course. Um. That came from going to work with my grandmother back in the eighties. She was a nursing home administrator, and I kind of saw, I, I saw these bits and pieces of aging services through the nineties and early two thousands that [00:02:00] just made me feel motivated to help create communities where people wanted to live, wanted to work.

Um, and more recently I've come to understand that really what my objective is, is to give our residents, you know, one more day of control. In their, in their home, in their community, and in their space to be deeply known. Um, so that has followed me to PointClickCare, where for the last 12 years I've been trying to help PointClickCare, uh, build solutions and services that really support those objectives of sustainability.

And one more day in control and communication and understanding of the people in the community. Um, yeah, and so if you don't know Point, click Care. We are one of the largest aging services senior Care Continuum, EHR systems, that's been around since the late nineties. Mike and Dave Wessinger still very much, um, engaged in the organization.

They founded the Point Click Care and it was originally founded because they recognized, Hey, there's this opportunity to help. Nursing homes, um, create claims more [00:03:00] easily and, and kinda get that administrative work out of the way so they can focus on, on the care of the patients that they're serving. And that's just morphed out into so many different areas.

Currently we serve just over 12,000 different senior care organizations across more than, uh, 22,000 senior care communities, including nursing homes and senior living. Um, and so yeah, I think that's our story. 

Amber Bardon: So I've been in the industry a long time as well, and the community that I used to work for, uh, used web care slash Vision slash my unity.

And so back then there was a lot of different systems. There was a OD and there was, uh, the one I just mentioned, and a HD and a bunch of these others that aren't really around anymore. And I'm curious from your perspective, what has caused PCC to dominate the marketplace? 

Murry Mercier: Yeah. You know, I instantly think back to the first day I walked into Point Click Care 2014.

I think I was employee 6 48 or somewhere in [00:04:00] there. And the amount, just the community that Mike and Dave created inside of Point Click Care and this. This culture and mantra of just showing up. We just have to show up. We have to find the brightest people, find the most passionate people, and give them an opportunity to show up and help to solve some challenges in the senior care, uh, continuum.

And I believe that's what led the PointClick Care success is we showed up and we created a culture of problem solving. And we put our customers first, who put their patients and residence first, and that all just culminated into. The opportunity that PointClickCare has had to deliver so many solutions year over year and help so many people.

I, gosh, we must have a trillion records at this point. I'm convinced. 

Amber Bardon: Have you seen any of that culture shift or change as the company's gotten bigger and how do you think that impacts the product today? 

Murry Mercier: Yeah, um. [00:05:00] Good question. So yes, things change over time. That's true anywhere. And actually drives a lot of my philosophy in, you know, how and, and how we support senior living in general.

'cause it's a business of sustainability And what was a problem yesterday addressed will again be a problem tomorrow that we need to come back and circle around. Um, as far as you know, PCCs growth. You know, I think we continue to produce services and technology in support of the ultimate objective of delivering better care, helping providers, cross setting support operators and home and community based services to get a better outcome.

Now, obviously as an organization gets bigger, the timeline to deliver can sometimes lag a little bit and you need to get more people aligned. But I would argue that, um, you know. Point click here has done that really well and that we do [00:06:00] ultimately continue to strive to now use our size and our capabilities and our position in the market to deliver even better things going forward.

So I'm really excited for what's on the roadmap. We brought in some new product leadership direct from, um, AWS and Amazon, um, that's allowing us to get solution to market faster, and I think that's where our eyes are. I've seen more development come to fruition in the last. You know, 12 months, let alone six months, that's really having an impact at the direct care level.

Amber Bardon: Are you able to share any of that with us on this podcast? Yes. 

Murry Mercier: Yeah, I can. So we recently brought what's called Chart Advisor to Market, and this is the ability to look across your ecosystem of documentation related to incidents to make sure that you're closing all the doors on that documentation and taking it from incident all the way through to transition of care if that's needed.

Or changing condition and really just bringing more rapid accountability to that documentation process. Um, there's a few other, we've also extended our product capabilities [00:07:00] into practice groups, freestanding practice groups, uh, really bringing that physician closer to these 22,000 communities that we're, we're providing.

So there's a lot of opportunity there as well. But that, that chart advisor is a really cool product that if you are a PCC client, you should ask your customer success manager about it. 

Amber Bardon: Can I also give a shout out to the senior sign integration because that's something not a lot of people know about that have senior sign and that's, that's something people are really excited.

I tell them. I 

Murry Mercier: mean, how did I forget? Oh, yeah, and we brought a new senior living EHR experience to market over the course of the last six months, which with the new AI. Like development capabilities. I'm just like, I'm getting goosebumps about what's gonna be possible in solution development over the next few years.

Um, but that aside, we brought a new senior living EHR experience to market. Uh, we currently have three organizations up and running and we've got, um, we're looking at bringing another 60 on over the course of the next five months. So that new senior living EHR experience, it retains the capability of point click care, [00:08:00] and it's still connected to the point Click Care that so many nurses out there use and love.

Uh, but it brings. A lot of ease of use with it. You know, one click to all critical information for a resident, uh, when you're looking at their chart. Enterprise dashboards. Uh, pharmacy Connect is the only order integration model with, between senior living and pharmacies that was built specifically for senior living and, um, senior side.

So the, the power partnered solution that we have with senior sign that gives the ability to. Look and track all of the admission and and resident agreement paperwork that needs to be signed as the person's moving into the community. And here, very shortly, we're gonna be adding that service plan signature capability in as well.

Amber Bardon: Yeah, it's awesome. I, I know you and I have talked about what's coming and I think it's long overdue as we've, we've discussed, and I think it's really exciting to see how PCC is pivoting in that direction. 

Murry Mercier: Absolutely. 

Amber Bardon: You know, I still hear people say, you know, when I talked to about PCC, you aren't on PCC.

Oh, it's just for skilled nursing. I still [00:09:00] hear people say that, and I'm like, having looked at the product lately awesome. Because it's not what it's about anymore. 

Murry Mercier: Yeah, for sure. I mean. How wonderful that you would have such a, such a reputation in an industry that I would trail you into the next, into the next industry that you're looking to service.

And we constantly talk about what are the positions of strength. Look, institutional healthcare wants to be in the home. Value-based care is is lowering the wall. Between kind of senior living and institutional care and, and helping us to work closer together. So it really puts PointClickCare and an advantage that we have all of this skilled care kind of locked in, and so that we can share that through integration and communication and workflow with home and community-based services, and then upstream into the hospitals and acute spaces as well.

Amber Bardon: Hmm. Yeah. So I think you mentioned, uh, in what you were saying earlier that there is so much change coming to senior living. I always talk about senior living [00:10:00] tech as sort of the wild west. There's, um, a lot of companies are starting to pay attention to the industry, and we're seeing a lot of new players come into this space.

I'm curious, from your perspective, what do you think is the biggest challenge facing senior living communities when it comes to technology these days? 

Murry Mercier: Oh man. I almost think you probably have a better. Answer to this question than I would. Um, I, you know, and it's funny, Matt Reiner joined a, a, we did a, we did a webinar on a, uh, industrywide survey that we had put out, um, in coordination with senior housing news to just understand where do the operators think the biggest hurdles with technology are coming or where are the biggest opportunities to apply technology to get efficiency from and inside of that conversation, you know, I made the point that.

Far too often, and I've experienced this and I've driven this and I've led this, is we look at these technology pro as pro these technology initiatives within the operations as projects, and there's a start and there's a stop, and we look at that, [00:11:00] go live as like, okay, we're done. And in actuality, it's like that's not the done point.

The the done point is about sustainability and value extraction from the softwares. So I think the biggest problem that we have in senior living and probably in many industries is that we don't follow through on the technical solution. To, um, really understand the value that's being received through the utilization and adoption.

I mentioned on that call also that when I started at PointClickCare, I was looking at an average utilization of about 50 51, 50 2% across all of our customers in all of their communities. Here I sit 12 years later, and that's actually grown to between 65 and 68%. Now, where does technology really become meaningful?

It's more around that 90, 95, 90 7% in my experience, but I'd be curious to hear how you respond to any and all of that. 

Amber Bardon: Yeah, I, I think that that's a piece of it. I, I think it ties into this bigger picture of fragmented technology [00:12:00] and there are so many solutions coming out that solve for so many different things.

You know, we've got obviously your core systems, your EMR and your CRM and your, you know, dining systems and all of that. But now we've got falls and we've got ai. We've got robotics, and we've got resident engagement. A lot of these systems don't talk to each other, and I visit a lot of different sites. I interview hundreds of people every year, and the number one things I hear over and over is I have too many systems.

They don't talk to each other. I'm doing dual entry. I have too many passwords, and I'm not really sure what the solution is because it seems to me like most vendors just want to hold onto their little piece of what they do. And they don't necessarily care about the bigger picture, like you are saying.

They don't care about that overall technology adoption, that overall technology utilization, which is only possible when everything works together. 

Murry Mercier: Yeah, I mean you could chase this conversation all the way back to the governance of how, what, what the government is doing to oversee the how our IT system works together.

I mean, way back when [00:13:00] the government had the opportunity to say, Hey, all healthcare. Programming should be done in this language, but they didn't take it. Right. So there's, and then you add on top of that. You're absolutely right. So we did a study, I think it was like five years ago, and it showed that on average a senior living operator could have up to 27 systems running their business.

And then you add three to 10 vendors in each one of those, in one of those categories. And the, the, the in the integration requirements are exponential. I'm excited what AI's gonna do to kind of quickly solve that because it's gonna be able to crosswalk these different code sets into each other and these da different data streams.

And even when you say Apple and I say red fruit, like the, the AI is gonna be able to tie that together and create the integration point. So I'm excited about that and I, I, I, I agree with you and, but it's also so hard because our senior living communities are like little cities and so it's hard to. It's hard to differentiate between like what is the foundational kind of [00:14:00] basics of a city versus what it gives, its its flair and its individuality.

And understanding where the system is sitting. Is this system, is TSO life giving you an edge as an experience system, or is your dining system just the pipes that need to be laid in the ground and it just needs to be foundational and standardized across the board? It's like the, the debate points are exponential here.

Amber Bardon: Yeah. And I think ai. Is potentially a solution to this. And I know that, that the industry itself has been data poor for a long time. So 

Murry Mercier: yeah, 

Amber Bardon: we've never had a great way to get our data out. But some of the, the issues I'm seeing with some of these clients that are moving forward with adding AI analytics, predictive querying, is they're having source of truth issues.

They're having data sync issues. If the data only syncs once or twice a day, they go into one system at one point. And it says this and it says this, and then the analytics dashboard, and then people don't trust it. So, you know, I still think [00:15:00] that it's not, it's not a magical solution. And there's a lot of costs associated with storage.

And how are we getting the data over and syncing it? And you know, we've got the data analytics that we're getting data out, but we still have the issue of getting data in. You know, how many communities do you know, Marie, that are still sending an email every time there's an admission and it's an email and it goes to everybody and it has all this stuff in a spreadsheet or in an email because it.

Doesn't, the systems don't talk to each other enough to come together to automate those types of processes. 

Murry Mercier: Yeah, I mean, far too often. I mean, how many times do I walk into an operator and they've got their IT department is desktop support. And that's it. Like there's no informatic strategy, there's nothing linking the operational objective to the informatics strategy or the, or the system strategy.

And then there's just zero OKR tie through. How has this system impacting length of stay? How has this system impacting my monthly move-ins? How has this system reducing my turnover? And we gotta strengthen those lines between, but I would kind of flip that back and almost ask you like. [00:16:00] When operators call you and say that this tech isn't working, how often is it actually the tech versus how the tech's being yours or overseen?

Or are we data poor or are we information poor? 

Amber Bardon: Yeah. Uh, yeah, no, for sure. I, I, I, I think you always have to go back to an analysis to say, what are you actually using? Is it the right system? Are you using it effectively? Was it implemented wrong? 'cause we see that all the time. And you know, there, there's just so many components to it because it's a system per system.

Issue. But then it's also like I'm saying this process issue. So when I think about data getting into our systems, you know, I think about the, when we all put in, um, touch screens and point of care and we put esk on the wall and we still see people handwriting down their, their notes in and walking over.

And they're only inputting that data, you know, the [00:17:00] number of times to make the notification go away so that they, you know, could say that they did what they needed to do for their shift, but what about all the data that's lost? That's not even captured because of that. Yeah. So, you know, and then just like how many things are in email and they're outside of the systems that we're using, that never gets into our systems.

So I think that could be. I don't know if that's an information poor or a data. A data poor situation. 

Murry Mercier: Yeah, I am. I'm, you're right. And, and it's far too often. I mean, those micro data points are often the ones that are gonna give you the predictive changing condition information. But if we're barely capturing the big data points, like documenting my exception, um, how in the world are you gonna see the micro data point?

Or how in the world are you gonna. Participate with a healthcare partner in value-based care. If you can't change your serv or even know what your services are on a dime, let alone be able to change your services on a dime, I'm, I'm, I'm hopeful for that Ambient is gonna get to us quickly. I've, I've been impressed at the [00:18:00] surge of remote patient monitoring, which I think gives some folks a leg up too.

Put automation to see those documentation points, um, or to see the potential micro data points for changing condition. But I'm excited for like companion apps to be like, Hey, Amber, I'm here to help you put on your TED hose today. And then you're like, Hey, Murry, my left shoulder hurts. And then suddenly the ambient companion apps like, oh, put on the tad hose, uh, clinical alert, Amber's shoulder hurts.

And so we get into that like. What's that realtime communication of change, that realtime communication of the data points and, and take the, take the responsibility of every single one thing. I'm bothered by here. Sorry, I'm jumping around a little bit. One thing I'm really bothered by here is that all of this documentation and all of this observation has to be siphoned through a really good direct care staff member or more likely.

A nurse or a couple of nurses and then we [00:19:00] expect like all of this stuff to get captured through these siphon points. That just seems like something we should probably take care of sooner than later to give more people agency, but still have the accountability and the data and the observation to ensure that it's not hallucinating or doing all the wrong things.

Um, and then the last point I would make is like, yeah. How ironic is like do I build to lead the industry to a better. Place of not documenting by exception and catching these micro data points, or do I build to what they're gonna buy right now is as, as recently as yesterday, I get on with a customer and they're like, oh yeah, you know, I, I don't, I don't really care if their service plan says standby system, that I go and do a one person physical assist.

'cause it's one person in the room. So what does it matter to me? Well compound that by X residents, X communities and suddenly you're looking at a ton of staff burnout and a [00:20:00] ton of revenue loss. So it's like, I get that your brain isn't like their macro, but like do I build for where you're at right now?

'cause I know you'll buy it. Or do I lead you into kind of a better future with technology maybe that you don't know you need? What I, what do you think about any and all of that? 

Amber Bardon: Well, I think about when I started in senior living and uh, people told me that it, and senior living is 20 years behind, and it's been 20 years since then.

And I think we're still. Maybe not 20 years behind, but we're still 10 years behind. And I think there's this ongoing struggle. I was just visiting, uh, multiple communities in Texas last month and they had just implemented a lot of really cool tech, um, some AI related things, uh, which the site appreciates.

But then they're saying, well, we still have staff that don't have cell phones and they're using burner phones. And at some point, you know, we can't accommodate everybody. Like we have to keep moving forward. To your point of, you know, today versus the future. Um, so I think [00:21:00] part of it is the industry itself sometimes hold, hold ourselves back because then I also get feedback like, well, I don't want all that documented because then I have to address it.

And what if I miss it and then now I'm held accountable or we, we have liability issues. And so I think, I think really the industry has to go through a mindset shift, a culture shift. And to your point earlier, it has to transform from my desktop support to a technology mindset, and it has to encompass all of these things, not only from a resource perspective, from from a thought leadership perspective, from a governance perspective.

You know, one of the things I do when I go to communities is I ask the leadership. What is your technology vision to see if they have an answer for that, because most of the time they've never once even thought about that. So it's like, how do you know where you're gonna be going with tech if no one in the room even even agrees on what that technology vision is and where you're at today and where you wanna go?

Murry Mercier: Fantastic. I mean, I, I, I even on top of that, I kind of get like, what is your organizational, like, where are you trying to take [00:22:00] your organization? Are you a needs based product? Are you a lifestyle based product? Like what, what, who are you and what are you trying to be? What are you trying to do? And it's like, oh, you know, I haven't really thought about that.

Like in those terms, which is interesting. Are there, like, I'm curious, and I don't mean to turn this around, but like are there tells or are there early signs that you see from an organization that might be like trying to go the right direction but then starts backsliding into kind of bad technology utilization or deployment habits?

Amber Bardon: Yeah, I think the number one indicator of success is the leadership support. Okay. Uh, because you, if you have a CEO, or C, especially the CEO, but any C level just doesn't get it. They don't understand why it's important and why it needs to be done and I think, you know, I keep thinking about what you said, like, do I build for now or for tomorrow? And I really think we have to build for tomorrow and bring people along because. The, the, the efficiencies and the automation and the type of information we can start to get with where the rest of the world is [00:23:00] at.

It can't be ignored. And, and if communities don't start adopting, they're just gonna be left behind. 

Murry Mercier: And I that like full circle. I think that's what ends up causing larger tech companies maybe to move a little bit away from that. Transformation. Driving into like more of just a, a real time performance based system is you gotta keep your bookings going, right?

You gotta keep your company growth going, and when you amass such a large group of customers, like sometimes building to what they need right now becomes a little bit too convenient. 

Amber Bardon: Yeah. And then it's so complex. You have to think about the security aspects from the data privacy aspects and the source of truth aspects and you know, there's so many pieces to it.

Yeah. You know, I, I think that that's why there, you could spend so much money in so much time going in so many different directions. And that's why, you know, you have to have what you understand what your vision is and then [00:24:00] roadmap to that. 

Murry Mercier: Yeah. Governance metrics, consequences. Round and around and around.

Amber Bardon: Yeah. So I, I don't, I don't know what the solution is, but I feel like we're, we're kind of almost reaching, uh, a breaking point with frustrations and pain points with the way things are. Like there's all these new things coming in, but people still don't have phone systems that work or they don't have wifi infrastructure that works.

Yeah. And yeah, uh, it's, it's where, where does it fall in that? 

Murry Mercier: Uh, and, and I like, I, I'd lean into what you're seeing right now, but I agree, like still walking into some operators and, oh, we, sorry, we don't have wall to wall wifi, or we don't like, no, we can't have, we like, don't have laptops or we don't have logins, or we don't facilitate mobile.

Bring your own device or whatever it may be. Like that's got, it's gotta be hurting us. Right. 

Amber Bardon: Yeah. Yeah. It, it always surprises me too when I, when I see that, um, because I don't know [00:25:00] how, how with younger residents moving in, they can continue to not provide those types of services. 

Murry Mercier: Yeah, that's a good point.

But overall, I'm super hopeful. Like it's been really cool and honestly, I think. I feel like every generation, they're like, oh, this is the coolest time to be in aging services. But I think we might actually have the coolest time in this crossover to AI and what it's possibly going to do ultimately to reduce the cost of technical value.

I, so I'm excited. 

Amber Bardon: Yeah. So to tie it back to PCC, I know that, you know, one of the things, great things about PCC is the marketplace and how open you are with integrations. Yeah. Um, so what other things do you see PCC doing to, to try to solve some of these, uh, interoperability issues and future future issues that we've talked about?

Murry Mercier: Yeah. I think, um, at least speaking for myself within this organization, that we are heavily seeing the value of these, um, insight layovers, these [00:26:00] analytical layovers. They are ai yes, but you basically lay it over not only one application, but marketplace integrations as well, and you consolidate these enterprise level insights.

And that enterprise like could be at the community level, the regional level, or the whole company level, but it gives you more information in one place and that in not data. Right? We've been really good at provisioning data to one place, but now we're actually gonna bring. And so what to data. So because of all of this data, this is the probable recommendations that you might be seeking to take as your next step in these operations.

And so that's what I'm excited about, bringing together all of the different enterprise level insights across these possible 27 systems and give it, getting 'em into one consumable place. Um, and I'm hopeful that, you know, AI's gonna make these integration points just easier, more accessible. 

Amber Bardon: So do you think that's the future then, is to have these overlay tools?[00:27:00] 

Murry Mercier: Yeah, I think so. I think that I, I think that it, it makes the need for software companies like ours to co constantly rebuild the foundation of the software. It, and in all aspects, kind of removes the technical debt of a system because it's kind of like, you know, you do all this construction work and the house looks ugly until you put the final paint of final.

Like stroke of paint on it. Right? This, these AI layovers are like a fresh coat of paint over what might have been an ugly wall before. 

Amber Bardon: Interesting. So how do you see that tying into the analytics side?

Murry Mercier: I mean, I think the first step is to get the data into an informational view via trend or be it, um, you know, maybe some suggestions for next operational steps or some priority focus, meaning, hey. This group of, out of your group of a hundred residents, these five are following, following into what is the [00:28:00] highest risk area based on all of this data being collected across all of these disparate systems.

I think that's the first step. Um, I think then it just becomes more and more robust and, and it gets, it gets smarter and smarter about the potential. Recommendations it can make and that would potentially help stop a changing condition, stop a hospitalization, stop a death, stop, a move out, um, ultimately.

So I think that's where it's headed at least. 

Amber Bardon: Do you have any insight into how the regulatory side will keep up with any of these changes with tech? 

Murry Mercier: Yeah, I mean, I don't have a ton of hope looking at what's happening with AI oversight and regulation in general. And I always subscribe to the idea that our.

Especially on the home of community services, we're a microcosm of the world. And I have, I have stood by this since I understood the landscape. So more than 20 years, unless the government's paying for our services, they're [00:29:00] not gonna regulate them. They just don't see it happening. And so look as more home and community-based services, um.

Payer opportunities come and the value-based care world maybe begins to accept more than 1% of the senior living operators into it. Maybe it changes. If we get more money from the government, then I would immediately be thinking, okay, what's the possible regulatory component coming down to say accountable to those, that tax dollar money that's coming to us.

But until that happens, unless you're Medicaid or predominantly Medicaid, I don't see regulation. Heavily impacting us, but there is some, and we need to be accountable to it and be observant of it and get it out of the way so we can focus on what matters. 

Amber Bardon: Yeah. I'm just wondering, I'm just thinking about for the areas that are regulated, anything with Medicare skilled, how, how are they gonna handle these AI systems?

Are they gonna be systems of discovery? Are they gonna be able to access them to look at information and trends and data [00:30:00] and to pull information for survey? 

Murry Mercier: Yeah. Yeah, yeah. Yeah. I mean, I'm thinking more about the senior living sites, but even on the senior living side, I wanna quickly get to a. Surveyor dashboard view, that just makes it easier.

I, I could go over down a rabbit hole of, of how the market thinks of and is afraid of surveying and regulatory, but, um. On the skilled nursing side. Absolutely. I think, uh, and, and I know that we already have some, um, product in the works that is heavily focused on the regulatory compliance and tied to the claim.

Right? So, and reducing that risk of the IJs and, and everything else. And that goes back to that chart advisor product that we launched. It's like, get accountable to your documentation so you don't get dinged on the backside. So you don't get dinged after providing great care. You just missed, you just got dinged because you forgot to write it down.

Amber Bardon: So to kind of, to tie it back to the whole conversation, so do you see PCC continuing to develop new modules [00:31:00] and new um, integrations, but you're seeing this AI overlay on top of that? Or do you ever see PCC doing the AI overlay? 

Murry Mercier: Yeah, no, we're building, we are, we're building the AI overlays for sure. Okay.

There are competitors out in the market, but we're really moving fast to, um, deliver that in-house. What I see is that the, it's more about workflow efficiency than it is about individual module or, uh, you know, feature solutioning. So bringing together people. Going through real world process and prompting them for the point of information at the point that is logical, and then provisioning data in a form of information back to them at that same point in care that's important to that, to that moment in time.

So it's way less about platforms, it's way more about workflow efficiency. 

Amber Bardon: I think that, I think that makes sense because whenever we talk about new modules or new um, features, like you're saying, people have to learn them, they have to train on them, they have to roll them out, and it just, it kind of feels like a whole like [00:32:00] setback and a whole process of this whole sort of big deal to do versus just something that's easy and seamless and just makes sense.

Murry Mercier: Yeah. You got it. 

Amber Bardon: Well, Marie, we are almost outta time, but I have one more question for you. What are you most excited about in 2026? 

Murry Mercier: What am I most excited about in 2026? Um, I'm excited for the opportunity to move the spotlight to where it matters, and that is the workflow, the experience, one more day in control.

I'm excited for the potential. To get information to the point of care where it matters in senior living and move the administrative process out of the way in skilled nursing, both resulting in the best possible outcome for the person. At the end of the day, I am excited [00:33:00] to understand as a market that technology doesn't transform us, that leadership does.

And that we're gonna take accountability. And I'm, I'm, I'm super excited to keep facilitating, uh, um, transparency for our market and just bringing more and more minds and thoughts and intelligence into this space of aging services. 

Amber Bardon: Wow. That's awesome. I didn't, I, that's a lot to accomplish in 2026. I can't wait to see it.

Murry Mercier: Just progress. Progress. Perfect. Perfect. The enemy of be or better the, or what is it? Perfect. The enemy of better. Um, one step forward. One more step. One more step. 

Amber Bardon: Awesome. Well, thank you so much for joining me today. 

Murry Mercier: Awesome. Thank you. I'll see you soon. 

Amber Bardon: See you soon.

Speaker: You can find us online@raisingtechpodcast.com where you can see all of our episodes and contact us to provide feedback or submit an episode idea. We are on social media everywhere at Raising Tech podcast. [00:34:00] If you enjoy Raising tech, please leave us a review and share with a friend. Music is an original production by Tim Resig, one of our very own Parasol Alliance employees.

As always, thank you for listening.